NEWS

Insights from Leipurin Russia: smart consumers and customers

Leipurin - 25/08/2017

Are you selling an assortment that current consumers need and desire?

I ask this question to myself often and I’ve done it throughout my food industry experience. Heading Leipurin Russia and East region business I find passion in understanding consumers in my market so I, together with team, are able to help our bakery and confectionary customers grow their business.

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Topics: bakery, customer focus, insights, confectionary, leipurin russia;

Do you have the machinery it takes to win?

Leipurin - 04/04/2017

 From customers I have learnt an especially important piece of advise: success is not about a single machine or delivery – it is about finding means to improve customer’s business and delivering a solution that really fits customer needs.

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Topics: Leipurin, vulganus, machinery, production equipment, customer focus